Highlights from The Mom Test by Rob Fitzpatrick
Highlights from this book
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It’s not anyone else’s responsibility to show us the truth. It’s our responsibility to find it. We do that by asking good questions.
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Rule of thumb: Compliments are the fool’s gold of customer learning: shiny, distracting, and entirely worthless.
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Long story short, that person is a complainer, not a customer. They’re stuck in the la-la-land of imagining they’re the sort of person who finds clever ways to solve the petty annoyances of their day.
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You can tell it’s an important question when the answer to it could completely change (or disprove) your business. If you get an unexpected answer to a question and it doesn’t affect what you’re doing, it wasn’t a terribly important question.